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We're Getting Mutants in the MCU - The Loop
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Keywords: Soulercoaster, Splinemesh, Curvesweep, Zoomie, Geostrip, Swipe, Swoosh.
A mesh consisting of quads (or other shape) extruded along a curve. The UVs are then laid out in a way that if you scroll a texture along the mesh it looks like the texture is following the path of the mesh.

Image by Russel Bakewell from his tutorial: VFX Basics - Mesh Soulercoasters which can be found below.
A nice tutorial for creating curvemeshes by Russell Bakewell can be found here:
https://realtimevfx.com/t/vfx-basics-mesh-soulercoasters/1987
The same topic is covered in Houdini by Andreas Glad here:
And by Yoeri -Luos_83- Vleer here: